The Under-$20 Mask Responsible for Lady Gaga’s Platinum Blond Upkeep

Blond Beauty

Frederic Aspiras revealed on Instagram that he uses Joico's Blonde Life Brightening Masque to get Lady Gaga's hair to shine as bright as it does. Note how glossy and chic her shade is and how it has a natural bounce, which is so rare with bleached hairdos. The mask also prevents dullness, which is very important for platinum shades.

Image: Axelle/Bauer-Griffin/FilmMagic/Getty Images

Joico

Blonde Life Brightening Masque, $19.50 at Lookfantastic

The mask is designed specifically to hydrate high-lifted, bleached hair. The formula is a blend of Polynesian and Tahitian tamanu and monoi oils, which smooths hair and keeps it soft without weighing it down.

The Quick-Fix Therapy

The hair mask takes just a quick rinse. Take two to three pumps and apply on freshly cleaned, damp hair. Start from the roots and work your way down. Wash it off to add a healthy gloss to your locks.

Image: ANGELA WEISS/AFP/Getty Images

There could be a hundred people in the room, and we’d still only see Lady Gaga. If we could ask her anything, it’d just be this one question: How do you do it? Her music, her already Oscar-worthy Hollywood career, her brave advocacy of causes close to her and, of course, her ever-changing and never-boring hair.

In case you haven’t been keeping up, Gaga’s current choice of mane is a supreme platinum blonde, also known as the most difficult shade to care for. The color needs more frequent upkeep as it requires a double process; the hair is first bleached, and then the color is neutralized with a toner. Add in a bunch of heat, and you have the recipe for a gorgeous platinum shade — oh, and some very fragile hair.

Platinum blond hair is more prone to breakage and can look scraggly or unhealthy if not nourished regularly. You also don’t want it looking brassy or too pale. So, how does she do it? Frederic Aspiras, who prepped Gaga’s hair for those fire red carpet outings, spilled the grooming beans.

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