Reformation
Sustainably-minded Reformation has finally introduced a plus-size category and it was worth the wait. “Extended Sizes” not only includes plus-size versions of some of its best-sellers, it also has specifically designed pieces that straight-size shoppers can envy. Plus, the jeans are amazing.
APlus by Anthropologie
Another site a little late to the plus-size party, Anthropologie has curated a plus category full of its own designs along with other brands’ offerings. Available in sizes 16W through 26W, it’s basically a boho paradise (sorry, Free People).
11 Honoré
Feed your straight-off-the-runway obsession at 11 Honoré. It features designer pieces from brands like Tome, Cushnie, Christian Siriano, Christopher Kane, Prabal Gurung, Rachel Comey and many, many more. But bookmark this site ASAP since the limited selections often sell out quickly.
Madewell
Madewell has long been a go-to destination for basics. And its extended sizes (16 to 24) fit the bill. From striped tees perfect for lounging around in on weekends to retro bikinis, the brand has your summer wardrobe sorted.
Soncy
If you’re a fan of ASOS Curve, you’ll love Soncy. The site/online community offers trend-driven styles in sizes 10 to 32. And all products are under $100. Which means you can pick up a colorblocked jumpsuit, a tweed jacket and a peachy pleated dress in one shopping sesh.
Universal Standard
Launched in 2015, luxury plus label Universal Standard's tightly edited (size 10 to 28) collections form the building blocks of a minimalist wardrobe. Its understated, modern aesthetic invites comparison to labels like Theory and Helmut Lang. Its pricing does not (most pieces ring in below $130 with the exception of gowns and cashmere).
JIBRI
Looking for something off the beaten path? Head over to JIBRI, where you'll find a plethora of plus-size options (sizes 10 to 28) in bold prints and hues and fashion-forward silhouettes.
Gwynnie Bee
Gwynnie Bee is basically Rent the Runway for real women. In a nutshell, it's a clothing rental subscription service that caters to women size 10 to 32.
Only Carmakoma
Only Carmakoma is an edgy plus-size fashion label designed by Danish duo Angelica Weiss and Heidie Lykke. Sizes run from 10 to 24 and most prices hover between $100 and $200.
SLINK Jeans
Premium denim label SLINK Jeans (an acronym for sexy, lovable, intelligent, noticeable and kind) is the brainchild of Joe's Jeans founder Albert Dahan and his former partner Estelle. With very few exceptions, all (size 10 to 22) jeans ring in at $98. Come for the denim skinnies, stay for the cozy basics and badass (under $350) leather biker jackets.
Eloquii
Plus-size e-tailer Eloquii offers a slew of well-constructed, trend-driven pieces in sizes 14 to 28, including Aidy Bryant-approved printed dresses, separates, knitwear, denim and, most recently, swimwear. Women above size 12 but below 5 feet 4 inches, take note: Eloquii is one of the first (and only) brands to really flesh out its petites-plus category.
Boohoo Plus
On a budget? Boohoo can help. Its plus-size fashion line offers just about every wardrobe item you could want. And guess what? Most of the inventory is less than $50.
ASOS Curve
ASOS Curve is a fast fashion go-to for women looking for everything from swimwear to workwear up to size 24. If you're looking for wide-fit accessories, like belts, thigh-highs and high heels, this is the place to go.
Forever 21+
Forever 21+ offers a full range of on-trend pieces at an affordable price. The quality isn't the best, but for $20 jeans, you can't beat it.
Re/Dress
Re/Dress offers a carefully curated selection of vintage and modern clothing, size 12 and up. The retailer is also known for its house "Teggings" line, which features bras, tank tops and leggings that function as both shapewear and gymwear.
Marina Rinaldi
Marina Rinaldi, a branch of the Max Mara Fashion Group, was one of the first plus-size luxury fashion labels. As such, the (size 17 to 33) clothes are beautifully constructed, the fabrics luxe and lasting. Expect chic, feminine designs with a conservative slant. On the high end, outerwear rings in at around $2,000. Blouses hover between $500 and $600, shoes between $300 and $500 — but you certainly get what you pay for.
Persona by Marina Rinaldi
From the geniuses that brought you Marina Rinaldi, meet Persona, the Italian label's trend-driven, youth-oriented offshoot. Here, you'll find upscale, of-the-moment designs (hello, gym-averse track pants) at more palatable price points — no item of clothing exceeds $450.
Shegul
Aysegul Ilter, founder and designer of luxury brand Shegul, is beyond talented. The Maiyet alum is widely recognized for her stunning, beautifully made, thoughtfully detailed pieces. Sizes range from 8 to 26 and prices rarely exceed $400; most pieces retail for about $200. We hate to play favorites, but if we had to choose, Shegul would be it.
Lauren Woman by Ralph Lauren
When you hear the name Ralph Lauren, you know what to expect: timeless, sophisticated designs that fuse feminine glamour with smart tailoring. Lauren Woman, the label's plus-size extension, is no exception. While it's no Ralph Lauren Collection, the selection's pretty solid, most pieces ring in below $150 and sizes range from 14 to 22, so that's something.
Yona New York
Whether you're partial to neutral tones or whimsical prints, head to Yona New York for modern-day workwear (in sizes 14 to 24). Prices range from $79 for a simple pencil skirt to $299 for the more elaborately constructed dresses.
Violeta by Mango
When it first launched, Violeta by Mango got dragged (and rightfully so) for its use of elastic waistbands and its generally shapeless offerings. After much trial and error, we're very satisfied with the brand's trend-driven, affordable (size 8 to 22) wares.
Rue107
Flirty dresses, playful bikinis and loud prints are Rue107's bread and butter. The site, which stocks all sizes up to 24, has a budding celeb fan base that includes Beyoncé, Nicki Minaj and Serena Williams. That's not to say the price tags are prohibitive — all items ring in below $100.
Good American
Designed to create and accentuate curves, Good American's fast-selling jeans come in sizes 0 to 24 and an array of contemporary washes and styles. Needless to say, you'd be hard-pressed to find two women with greater knowledge of denim trends than founders Khloé Kardashian and Emma Grede (wife of Frame Denim co-founder Jens Grede). Go ahead, join the #goodsquad.
NAKIMULI
Got a penchant for maximalist style? You'll appreciate the vibrancy of Brooklyn-based brand NAKIMULI. Owner and designer Tennille McMillan's colorful, pattern-heavy pieces are made for bodies size 2 to 24.
Torrid
Torrid is a plus-size fashion brand that designs trendy clothes for women who wear a size 10 to 30. The best part? Most of the merchandise falls below the $100 mark.
Mei Smith
Mei Smith is a luxury outpost for women size 12 to 24. Founder and curator Ayanna Wu Celestin stocks her proverbial shelves with exclusive collaborations with straight-size brands (e.g., Shaina Mote) and a wide selection of modern, effortless pieces from upscale plus labels like 17 Sundays.
New Look Curves
One of ASOS' more memorable third-party brands, New Look's stand-alone site merits a second look. Its Curves section is a treasure trove of hard-to-find plus-size garments, like mesh overlays and embellished band tees. But be forewarned: smart designs and low price points mean these pieces sell out quickly.
Elvi
Another ASOS favorite, U.K.-based retailer Elvi gives off strong Zara vibes. Shop here for fashion-forward pieces inspired by the latest runway trends along with some more classic picks. Sizes range from a (U.K.) 18 to 26.
Simply Be
Simply Be falls in line with companies like Forever 21 and ASOS. Here, you'll find plenty of seasonal trends and accessories in sizes 8 to 28.
Zelie For She
Elann Zelie, designer and founder of Los Angeles-based label Zelie For She, has a knack for exciting print design. Her high-quality, made-to-order pieces speak to an array of personalities, though they are a bit boho-leaning.
swimsuitsforall
A mainstay of Sports Illustrated's Swimsuit Issue, swimsuitsforall is one of the largest online shops for curvy swimwear, offering everything from high-waisted bikinis to print happy maillots in sizes 4 to 34.
Evans
Evans is a plus-size British brand with over 85 years of heritage. That's one of the reasons it's able to secure buzzy collabs (in sizes 10 to 28) with style stars like Beth Ditto and Clements Ribeiro.
Rebdolls
Sexy and trendy (with lots of ruffles and weaving string details), Rebdolls' offerings greatly resemble those of Nasty Gal. Happily, the e-tailer boasts lower price points and more inclusive sizing (0 to 32).
Lane Bryant
Celebrated for its co-branded collections with design talents like Lela Rose, Christian Siriano, Sophie Theallet, Isabel Toledo and Prabal Gurung, Lane Bryant is the place to go for well-designed pieces that don't differentiate by size.
Courtney Noelle
Headed out? Courtney Noelle specializes in figure-flattering eveningwear with contemporary appeal. Choose from micro-pleated maxis, smoldering bodycon numbers and fun, voluminous frocks.
ModCloth
Originally known for its retro fit-and-flare dresses, ModCloth now offers a full range of apparel along with intimates, pajamas, loungewear and even bridal. Don't worry, you can still find kitschy-cool novelty items scattered throughout the site. Click on the "Extended Sizes" tab under each category to shop the plus-size selection.
Hackwith Design House Plus
Hackwith Design House has amassed a cult following thanks to its simple and clean aesthetic, quality fabrics and impeccable attention to detail. The brand's plus-size range (in sizes 14 to 28) is filled with quietly cool classics. Pro tip: Check in on Mondays to see whether any new, limited-edition styles have dropped (as they are wont to do).
Plus-size fashion has come a long way from the days when three black dresses in a dingy corner of a department store were our best options. Today, a growing number of brands are investing in sizes up to 34 and it’s paying off. In 2016, the plus-size market generated a whopping $20.4 billion. About time, right?
When asked how she felt about the phenomenon, top model Candice Huffine told Vogue, “It’s exciting, and what is being offered is exactly what we’ve been asking for, for years. One thing I do want to encourage, though, is a ‘the more, the merrier’ mentality—more brands, more options, better shopping experiences. There can never be too many clothing brands providing fashion for the curvy woman. I think it’s been made quite clear that she, the plus woman, loves being current, chic, and relevant when it comes to her wardrobe and style, so I can only just encourage, inspire, request that more brands join in. She is ready to shop.”
Question is, are you? Click on the gallery above for 37 game-changing plus-size fashion sites.
[ Next: 10 Plus-Size Fashion Rules to Break NOW ]
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